Future looks bright again on “Buy Love”

Future’s 2016 was a lot like the rest of us: pretty damn shitty. While he began the year as the hottest rap artist, his shine all but evaporated by the time his Planet E.T. project with DJ Esco dropped in June. And while Purple Reign and Evol had their moments of brilliance, nothing was quite on the level of his masterful DS2 and his hot streak of mixtapes from 2015. But that was the narrative before Future dropped “Buy Love,” complete with a grainy, VHS-style music video that would make even Lana Del Rey jealous. For his newest track, Future ditches the darkened, codeine hues that colored much of his work these past 12 months. “Buy Love” is Future at his most optimistic – that K-Ci and Jojo sample alone is enough to make even the most hardened face crack into a smile. And after a difficult twelve month period, that’s more than enough.


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