It’s been awesome to see Carly Rae Jepsen evolve from Scooter Braun-promotional material to a well-respected artist in tastemakers’ eyes, with the transformation completed on last year’s Emotion. While that album should have scored bigger hits, it was relegated to be adored by those outside the mainstream, a gleaming relic of what pop music can be.
Instead of opting for a sound more in-line with today’s top 40 radio fare, she doubles down on her en vogue sonics, teaming up with PC Music’s Danny Harle for the exquisite, bubbly “Super Natural.” The song isn’t some light dose of bubblegum pop. It is surprisingly forward, synths acting as sledgehammers, percussion snapping like firecrackers. It has more in common with the laser-focus of Chvrches’ brand of pop instead of that of Ariana Grande or Selena Gomez. She’s changed quite a bit since “Call Me Maybe” ruled the airwaves, but what’s most impressive is how small her breakthrough single sounds compared to the wide-eyed immediacy of “Super Natural.”