Fifth Harmony is great at creating bangers. “Bo$$,” “Worth It,” and “Work from Home” were all hard to ignore, but 7/27‘s “Not That Kinda Girl” is the girl-group at their pinnacle. Featuring synths ripped straight from Prince’s “1999,” the song makes an immediate statement of unchallenged confidence. “Girl” is a fiery indictment of anyone who thinks they know the members of Fifth Harmony, a point made clear when Camila Capello sings “If you want me, don’t treat me like I’m her / Don’t get fucked up, I’m not that kinda girl” on the chorus. By the time Missy Elliott enters stage left – in the midst of her own career renaissance – one thing is made obvious: while they might not be that kind of girl, they are certainly The girls, and this is their moment.
7/27 is out now. Stream “Not That Kinda Girl” via Apple Music.