CURRENT: Lana Del Rey – “West Coast”

While “Video Games” and “Blue Jeans” made Lana Del Rey a star in music blog circles, her Born To Die album didn’t take off in the U.S. as well as industry heads would have wanted. For the most part, Die found Del Rey a little too aware of the incredible reception of her two stellar opening singles, trying to recreate that magic time and time again. It wasn’t until Cedric Gervais got his hands on album track “Summertime Sadness” that Lana Del Rey scored her first ever U.S. Billboard Hot 100 hit, transforming the somber song into an EDM, festival-sized banger. Luckily, she doesn’t take the bait on “West Coast,” the first single off her forthcoming Ultraviolence LP, crafting a song much more in the vein of her Born To Die album, albeit with a lot more bite.

“Down on the west coast they got a sayin,'” begins Del Rey, over one of her better productions. Guitars, strings, swelling synths, and Del Rey’s wispy vocals combine to form a fully realized whole, and one of the more intriguing pop songs of 2014. Like her best work, “West Coast” sneaks its way under your skin as its melody takes on more definition with repeated plays.


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